2-1 Define strategic planning and briefly describe the four steps that lead managers and the firm through the strategic planning process. Discuss the

2-1 Define strategic planning and briefly describe the four steps that lead managers and the firm through the strategic planning process. Discuss the role marketing plays in this process. (AASCB: Communication)

2-3 Describe the differences between a value chain and a value delivery network. (AACSB: Communication, Reflective Thinking)

2-5 Why must marketers practice marketing control, and how is it done? (AACSB: Communication)

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