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500378 Individual Assignment: Compiling a marketing performance report for a chosen brand Module Title Marketing Intelligence Module Code 500378 Coursework Element 100% Individual Assignment Module Leader Dr Fiona Walkley Word Count 4,000 First Sit or Resit? First Sit Submission Date Thursday 7th January 2021 Assessment Submission eSubmission is the approved method for your programme of ….  Read More

HC1082 Marketing Purpose of the assessment (with ULO Mapping) 1.    Evaluate theoretical and practical knowledge of Marketing 2.    Analyse marketing issues and strategies using core marketing concepts 3.    Apply theoretical and practical knowledge of Marketing in the diagnosis of Product/s issues and demonstrate an understanding of the of the different marketing concepts.                            35 % of ….  Read More

 What is advertising? 2) How is IMC both a concept and a process? 3) Describe the four roles of creativity in advertising. 4) For faster services, inquiry about  new assignments submission or  follow ups on your assignments please text us/call us on  +1(629)-237-5579 Describe the four fundamental assumptions of free-market economics. 5) List the functions and ….  Read More

You are the new account manager for the communication agency that handles integrated marketing communication (IMC) for the Special K brand For faster services, inquiry about  new assignments submission or  follow ups on your assignments please text us/call us on  +1(629)-237-5579 . Your first decision is to conduct an IMC audit (review all IMC elements for ….  Read More

Assignment 2: LASA 1: Product & PriceUsing the Waters Bottling Companyin Module 1, continue to build the Marketing PlanSections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in ….  Read More

Directions: below are several typical busin MARKETING 2201BREAK EVEN WORKSHEET Directions: below are several typical businesssituations. read them carefullyand answer thequestions. a solution sheet will behanded out later. break even [units] = total fixed costscontributionper unit 1. SteveForbes’ baseball team, the CapitalistTools, has a total annual salary expense of $20 million and play 100 gamesa ….  Read More

Chp. 93. You have been assigned the task of estimating the expected returns for three different stocks: QRS, TUV, and WXY. Your preliminary analysis has established the historical risk premiums associated with three risk factors that could potentially be included in your calculations: the excess return on a proxy for the market portfolio (MKT), and ….  Read More

Beta, Diversification, and CAPM Required Returns1. Find the monthly closing prices for the time period beginning January 1, 2012 through December 31, 2012, for Apple Corporation (AAPL), AO Smith Corporation (AOS), Boeing (BA), and Chico’s women apparel (CHS). This data is easily found at Yahoo! Finance (http://finance.yahoo.com). [Go to this site. Enter a company’s stock ….  Read More

The Y intercept, where the value of ? is 0, is referred to as the risk-free rate. The slope of the line is the market-risk premium (MRP). This shows how much additional return an investor can expect as compensation for taking on more risk.This relationship can be summarized as E(ri)= rf + ?i * (E[RMkt]-rf). ….  Read More

Review the course scenario.https://class.aiuniv.edu/LCMSFileShareCommon/e94/1e3/adc/1c2/490/ea1/7fb/8ce/4ec/a77/39/mkt651_scenario.pdf*********************************************************This assignment is based on the Sof-A-Logue scenario linked above.*********************************************************Successful Messaging SellsIt is important to understand what you are selling before you can craft messages to target specific markets. The marketing P for product defines the features and benefits of the product that explains why a customer should buy your product.Product strategy ….  Read More