COMM 1100 Marshall McLuhan, Harold Innis, and Walter Ong’s works pay considerable attention to the concept of media ecology

Marshall McLuhan, Harold Innis, and Walter Ong’s works pay considerable attention to the concept of media ecology and the connections between technological innovative and social changes. McLuhan’s work implies, “We shape our tools and thereafter our tools shape us”. Based on your understanding of the connections between technological innovative and social changes, write an essay discussing the concept of “media ecology” and its relevance in today’s information society. Instead of simply accepting or rejecting the concept of media ecology, you need to analyze the key arguments laid out by Innis and McLuhan in their original writings, then make your own arguments by drawing appropriate academic resources or factual evidence. Social media is pervasive to our everyday life. According to the documentary Generation Like, teens today tell the world what they think is cool using the social currency of their generation: likes, follows, friends, and retweets. Write an essay explaining and exemplifying how social media shape “the self” of teenagers. Applying Erving Goffman terms such as impression management, mask, and the stage, explain how social media changes their social interaction with significant and generalized others. You should also consider bringing Walter Ong’s notion of secondary orality to your analysis. 

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