course code AMN 425 Digital Audit For Integration Of Marketing, IMC And Digital Strategy

1. Consider whether the use of digital seems to help achieve broader business objectives or contributes the corporate vision.2. List all the different digital and social tools used by the company.
3. Consider how often new messages are created. Also state whether this activity is across all tools or whether there is a favoured platform.
4. Evaluate whether the digital activity is well targeted to a particular market. Is it targeting random people, customers, potential customers, those in the right geography?

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