a) Describe how e-marketing has created new business models that add customer value, build customer relationships and increase profit
b) Demonstrate an understanding of consumer behaviour in online environments
c) Discuss e-marketing strategy and demonstrate skills in e-marketing planning
d) Discuss the digital marketing mix and management
In this assessment students are required to read from a range of digital marketing blogs, videos, articles or industry reports and create and write an online blog of their own reflections on current digital marketing practice.