MKT302A escribe how e-marketing has created new business models that add customer value

Learning Outcome

a) Describe how e-marketing has created new business models that add customer value, build customer relationships and increase profit

b) Demonstrate an understanding of consumer behaviour  in online environments
    
c) Discuss e-marketing strategy and demonstrate skills in e-marketing planning
    
d) Discuss the digital marketing mix and management

Assessment Brief:

In this assessment students are required to read from a range of digital marketing blogs, videos, articles or industry reports and create and write an online blog of their own reflections on current digital marketing practice.

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